In April 2010 we travelled to China and
Hong Kong to visit several international trade
exhibitions of a wide range of products.
Some of the contacts made during this
visit materialized in new business opportunities with
country. Although we first thought of using these
contacts to develop import and triangulation business
with third countries, later we realized that we could
also add exports to the Chinese market.
To that end we embarked on careful
research in wine trading. At first everything seemed
extremely difficult, but after patient work we managed
to make new contacts and prepare a large list of
prospective buyers interested in wine and other food
But it was mostly thanks to the efforts
of our local collaborators that we managed to find a
path for future business.
In this context we created a fancy name,
China257, to operate under Belnor S.A., our traditional
company which has been present in the market for over 28
This new venture will be targeted at the
exportation of food products and wine into the Chinese
market and later, into other countries.
Like any new undertaking, China257 will
make its best efforts to improve day after day by
learning from its own mistakes.
We hope we’ll be able to increase our
product portfolio through Uruguayan and foreign
Hugo V. Olivera
Founder of China257